Boost Ads Introduction
With Boost Ads, you can increase your products' exposure in multiple high traffic areas at once and relax while Shopee automatically optimises your ads to maximise sales.
Why should I use Boost Ads?
- Fuss Free Ads Management
Shopee automatically optimises your ads to maximise exposure and sales.
- Boost Exposure
Display your products at highly visible positions on Shopee's search results page, homepage and product detail pages.
- Target High Potential Shoppers
Show your ads to relevant shoppers who are likely to purchase your products, based on their search and shopping behaviours.
Where will my Boost Ads appear?
Your Boost Ads will appear on Shopee's search results page, homepage and product detail pages of products similar or complementary to yours*.
Who should use Boost Ads?
You should use Boost Ads if you need an easy-to-use and hassle-free advertising solution to increase your products' exposure and sales.
You could be:
- A new user who is not familiar with how to set up and optimise your ads to drive good Return on Investment (ROI)
- A busy seller who does not have the time to manage your ads or learn how to do so
- A user who is using or intends to use Product Search or Discovery Ads but unsure how to allocate budget across these two ad types for your products*
How will I be charged?
You will only be charged when shoppers click on your ads. The cost is deducted from your Ads Credit.
To protect sellers, the Shopee system auto-detects invalid clicks, such as suspicious click patterns from users or clicking tools that intend to increase your advertising cost without genuine interest in your ad. You will not be charged for such clicks.
Can I control the duration and budget for Boost Ads?
Yes, you can set the total budget for your Boost Ads campaign and how long it runs for. For more information, click here.
What determines my ad's exposure?
Shopee automatically optimises your ad to maximise its exposure to shoppers who are the most likely to purchase your products.
- When Boost Ads's algorithm predicts that a shopper is more likely to purchase your advertised product, it sets a higher bidding on your ad to increase your exposure and sales.
- Boost Ads also lowers your bidding if a shopper is less likely to purchase your advertised product.
- Boost Ads will automatically adjust your bidding to ensure a healthy Return on Investment for your ad.
*Notes:
- Boost Ads is still in beta mode, and is available to only selected sellers
- With Boost Ads, Shopee automatically sets up Product Search Ads and Discovery Ads for your products and optimises them, so you can sit back and relax.
- Product Search Ads display on Shopee's search results page.
- Discovery Ads display on Shopee's homepage and product detail pages of products similar or complementary to your advertised products.
- If you're an advanced user who prefers to have more control of your ad settings, you can set up Product Search and Discovery Ads for your products instead.
Setting Up Boost Ads
Setting Up Boost Ads
How do I get started?
You can set up your Boost Ads from "My Products" or "Shopee Ads" page (on Seller Centre or Shopee app) in 3 simple steps:
1. Select products to advertise (optional)
- If you're setting up your campaign on "Shopee Ads" page:
- Choose “Auto Select” under “Product Selection Settings” for Shopee to automatically select your highest potential products to advertise*
- Only products that meet these conditions are eligible for Auto Boost: (i) Status is normal (e.g the listing is not banned or frozen), (ii) Has available stock, and (iii) No ongoing Search or Discovery Ad
- Choose “Manual Select” under “Product Selection Settings” if you want to manually choose the products to advertise:
- Click "+" to add the products you want to advertise using the product selector
If you're setting up your ads from "My Products" page, simply click "Boost" on the products you want to promote.
2. Set the budget and time length for your ads
Your ads will run until your
- Budget runs out
- Ads credit run out
- Ad duration comes to an end
3. Top up your ads credit to run your Boost Ads
You will be prompted to top up if you have insufficient ads credit to run your ads for the chosen campaign time length.
*Note:
- This feature is still in beta mode, and only available to selected sellers
How do I choose the right products for Boost Ads?
If you are unsure of how to choose the right products, simply choose “Auto Select” under “Product Selection Settings”. Shopee will automatically select the highest potential products based on our data .
- Note that you can only choose this setting from the Shopee Ads page on Seller Centre
If you want to manually choose products to advertise, it is important to select the right products based on your business goals:
- Grow sales
Focus on your bestsellers with high monthly sales and products with great sales potential, such as promotional products.
- Boost profit
Focus on products that sell well, especially those with high organic profit margin.
- Increase exposure of new products
Choose new products to boost their exposure and test their market potential.
Tip:
- When selecting products to advertise on "Shopee Ads" page, if you like to grow your sales, choose products with "thumbs up" icon on the product selector as they have high sales and conversion rates.
What budget and time length should I set?
- Set "No Limit" for your budget and time length if you want your campaign to have sustained exposure
- Set a daily budget or total budget if you want to control your ads expense
- Set a start and end date if you want your ads to be displayed for a selected period of time only (e.g. during campaign seasons)
- For best results, allow at least 4 weeks for your Auto Boost campaign to run (i.e. 2 weeks for Auto Boost algorithm to optimise your ads and an additional 2 weeks for your ads to generate sales optimally)
Tip:
- If you're selecting your products to advertise manually and are unsure of how to set your budget or time length, simply select the Boost Package with the pre-set budget and time length.
- The budget per product has been calculated for you to ensure sufficient ads credit for your promotion to run for 7 or 14 days.
- We recommend that you choose the 14-day package to allow more time for your Boost Ads to scale up your exposure and sales.
Please note that your Boost Ads promotion will run until one of the following occurs:
- Budget runs out.
- Ads duration comes to an end.
- Ads credit runs out.